Serenity* Network is our strategic approach to creating value through connection within the Serenity* Star ecosystem — bringing together technologies, platforms, vendors, integrators, resellers, consultants, and specialists into a unified framework. It's designed to unlock new possibilities for all participants by combining capabilities, orchestrating synergies, and enabling flexible, high-impact AI solutions.

Serenity* Star is a Corporate GenAI Ecosystem created by Subgen AI to empower organisations of any size and sector to adopt and scale generative AI across their workforce, products, and processes. From rapid chatbot deployment to advanced AI-driven capabilities, Serenity* Star accelerates innovation, automates workflows, boosts employee productivity with ChatGPT-like solutions that keep data under full control, and scales AI enterprise-wide.

Unlike traditional partner programmes that focus primarily on reseller or referral relationships, Serenity* Network embraces a much broader range of connections across the Serenity* Star ecosystem. We recognise various relationship types (Partner, Integration, Affiliate) and formalisation levels (from exploratory to strategic), creating a flexible framework that adapts to the unique needs of each participant rather than forcing them into rigid categories.

The network is open to organisations across the entire AI value chain, including technology providers, infrastructure platforms, system integrators, solution developers, resellers, consultancies, research institutions, and enterprise customers. The key requirement is the ability to both contribute value to and derive value from the broader ecosystem.

Benefits vary based on your network segment and relationship type, but commonly include:

• Expanded market reach and new customer opportunities
• Enhanced solution capabilities through complementary technologies
• Access to enterprise-grade AI capabilities without building from scratch
• Revenue sharing and new business models
• Technical enablement and specialised knowledge transfer
• Joint marketing and sales opportunities
• Industry leadership and market differentiation

The network is organised into three interconnected segments:

1. Strategic Network: Organisations shaping the future of AI through thought leadership, research, policy development, and educational initiatives.
2. Commercial Network: Organisations and professionals that collaborate to deliver, implement, and monetise Serenity* Star solutions.
3. Technological Network: Technologies, platforms, and specialised capabilities that integrate with Serenity* Star to create complete solutions.

The network embraces three primary relationship types:

1. Partner: Collaborative relationships with mutual commitment to business growth and customer success, such as resellers and strategic collaborators.
2. Integration: Technical connections that enhance solution capabilities and user experience, such as AI vendors and productivity tool integrations.
3. Affiliate: Connections that generate value through knowledge sharing, opportunity identification, or ecosystem expansion, such as referrers and educational institutions.

The Serenity* Network recognises that relationship formalisation exists on a continuum, with four general levels:

1. Exploratory Connection: Mutual awareness and ad-hoc collaboration with minimal documentation.
2. Structured Engagement: Defined interaction models with lightweight agreements covering specific activities.
3. Formal Partnership: Comprehensive relationship governance with detailed agreements covering multiple dimensions.
4. Strategic Alliance: Executive-sponsored relationship with multi-faceted collaboration across business functions.

Yes, many organisations participate in multiple network segments based on their capabilities and objectives. For example, a technology company might be both a Technical Integration partner for their AI models and a Commercial Reseller for complete Serenity* Star solutions.

Integrators embed Serenity* Star capabilities within their own products and solutions, creating an integrated offering where Serenity* Star is a component of their overall solution. Resellers market, sell, and support Serenity* Star as a distinct offering within their solution portfolio, maintaining its identity while providing valuable services around it.

The Reseller programme has four tiers with increasing benefits and requirements:

1. Bronze: Entry-level resellers building initial market presence.
2. Silver: Established resellers with proven implementation capabilities.
3. Gold: Strategic resellers with significant market impact and specialised expertise.
4. Platinum: Elite resellers with enterprise-scale AI practices and extensive market influence.

Type A: Basic Referral focuses on lead generation only. You provide the contact and basic information, and we handle the entire sales process. This approach offers a straightforward commission structure based on contract value, plus immediate lead qualification bonuses.

Type B: Active Partner involves staying engaged throughout the sales process, participating in meetings and demos. This deeper involvement comes with enhanced commission rates and closer collaboration with the Serenity* Star team.

Our innovative compensation model recognises different levels of partner involvement with two distinct referral types and immediate qualification bonuses:

Type A: Basic Referral (Lead generation only)

• Tiered commission structure based on initial contract value
• Immediate lead qualification bonuses paid upon successful qualification
• Clear, transparent compensation structure with predictable earnings

Type B: Active Partner (Lead + Sales Involvement)

• Enhanced commission rates for active participation in the sales process
• Higher qualification bonuses with accelerated payment terms
• Additional compensation for ongoing account management

Serenity* Star maintains a vendor-agnostic approach with integrations including but not limited to:

• OpenAI (GPT models)
• Anthropic (Claude model family)
• Google (Gemini models)
• Mistral AI (Large, Medium, Small)
• AWS Bedrock (various models)
• Azure OpenAI Service
• Cohere, AI21 Labs, xAI, Deepseek, and many others

Our approach ensures network participants are never locked into a single model provider.

Major infrastructure platforms integrated with Serenity* Star include:

• Microsoft Azure
• Amazon Web Services (AWS)
• Google Cloud Platform
• IBM Cloud
• NVIDIA AI infrastructure
• On-premises deployment options
• Hybrid and multi-cloud environments

The integration process typically follows these steps:

1. Initial technical assessment and compatibility evaluation
2. Integration requirements documentation and design
3. Development of integration components and connectors
4. Testing and validation in controlled environments
5. Certification and documentation of the integration
6. Joint go-to-market planning and launch

The process to join includes:

1. Value Mapping: Exploring potential contributions and benefits
2. Relationship Design: Determining optimal network segment and relationship type
3. Connection Framework: Establishing appropriate agreements
4. Activation: Initial enablement and network introduction
5. Value Realisation: Collaborative opportunities and solution development

Start by completing the form at https://network.serenitystar.ai/join.

Timeframes vary based on relationship complexity:

• Affiliate relationships (like basic referrers) can be established in as little as 1-2 weeks.
• Integration relationships typically take 1-4 weeks depending on technical complexity.
• Partner relationships usually require 2-6 weeks for standard agreements, with more complex or strategic relationships potentially taking longer.

Resource requirements vary significantly based on relationship type and network segment:

• Affiliate relationships require minimal resources beyond relationship management.
• Integration relationships require technical resources for integration development and maintenance.
• Partner relationships typically require dedicated resources across sales, technical, and marketing functions, scaling with the relationship's scope and ambition.

Certification requirements vary by relationship type:

• Affiliate relationships typically have minimal or no certification requirements.
• Integration relationships require technical certification of the integration itself rather than people.
• Partner relationships, especially resellers, have certification requirements that increase with tier level, covering both sales and technical capabilities.

Yes, many network participants begin with simpler relationships (such as Referrer or Bronze Reseller) and progress to more comprehensive engagements as they validate the market opportunity and develop their capabilities. The network is designed to support this progressive approach with clear advancement paths.

Resources vary by relationship type and formalisation level but may include:

• Product and technical training tailored to your role
• Sales and pre-sales enablement for customer-facing teams
• Implementation and operational best practices
• Marketing materials and campaign templates
• Integration documentation and development resources
• Business planning frameworks and tools

Yes, technical support is available at different levels based on relationship type:

• Partners receive comprehensive support with defined SLAs scaling with tier level
• Integrations receive technical support focused on integration maintenance
• Affiliates typically receive basic support for their specific activities

Yes, co-marketing opportunities are available primarily for Partner relationships, with options including:

• Co-branded marketing materials and case studies
• Joint webinars and events
• Shared campaigns and lead generation activities
• Market development funds (for qualifying partners)
• Featured placement in network directories

Yes, white-labelling options are available primarily for Integrator partners who want to embed Serenity* Star capabilities within their own solutions without exposing the underlying technology brand. Specific white-labelling parameters are determined during the relationship design phase.

Serenity* Star supports multiple deployment models to meet diverse requirements:

• Multi-tenant SaaS for simplified management
• Single-tenant SaaS for enhanced isolation
• Virtual private cloud for additional security
• On-premises deployment for data sovereignty
• Hybrid deployments combining multiple models

Serenity* Star is designed with enterprise security and privacy requirements in mind:

• SOC 2 Type II certification
• GDPR and CCPA compliance capabilities
• Data residency options for regulatory compliance
• End-to-end encryption for data in transit and at rest
• Comprehensive audit logging and monitoring
• Role-based access control and authentication options

Success is measured through metrics that reflect value creation across the ecosystem:

• Economic Impact: Revenue growth, cost reduction, market expansion
• Innovation Acceleration: Solution development velocity, new use cases
• Network Vitality: Connection quality, knowledge sharing, engagement
• Market Transformation: Industry influence, practice transformation

To learn more about the Serenity* Network:

• Review our Network Overview for a structured introduction
• Explore Network Members to see our current ecosystem participants
• Contact our network team: network@subgen.ai